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Augmented reality has made for some uniquely enhanced objects and applications of late, from meta-iPhones to music videos to new experiments in print publishing.
Enter Adidas and its take on AR technology: augmented reality footwear. The Originals AR Game Pack is a series of five shoe styles that will have an AR code built in to [...]

Nintendo President Satoru Iwata talked to a Japanese newspaper called Asahi Shimbuni (the link is in Japanese) and revealed a few details about the successor to the Nintendo DS.

Iwata said the DS2 (that’s what we’ll call it for now) will have motion-sensitive controls — think Wiimote, or at least iPhone accelerometer. He also promised it [...]

We snagged some live footage of the AR.Drone in action and had a chance to chat with Parrot about this sweet little iPhone-powered drone. The remote-controlled helicopter represents the company’s first foray into video gaming, as Parrot previously focused on producing wireless products including hands-free car kits, speakers, digital photo frames and others.
The two augmented [...]

You’re probably pretty familiar with the web series Harper’s Globe, Get Cookin‘, or lonelygirl15, but you’ve likely heard very little about EQAL the company behind the social shows and their web presence.
Today, they’re announcing at Twiistup that they’re branching out from hit web content and releasing Umbrella, their consumer platform product for social publishing and [...]

This post is part of Mashable’s Spark of Genius series, which highlights a unique feature of startups. If you would like to have your startup considered for inclusion, please see the details here. The series is made possible by Microsoft BizSpark.
Name: PadMapper
Quick Pitch: PadMapper is an apartment rental search engine that combines Google Maps [...]

The practice of sharing documents online via upload and embed is increasingly growing more popular. Case in point, DocStoc, one of the companies competing in this space, has been on tear of late, reporting 40% growth in traffic in the past month with a total of 8 million unique visitors.
To keep the momentum rolling, DocStoc [...]

Wait a minute, this can’t be true. In a StudyBlue survey conducted by SurveyU, students went on the record to say that they are much likelier to spend more than three hours studying online each day than participating in any other online activity, such as using Facebook or other social networking sites.
StudyBlue, an online academic [...]

As much as we’d love to look picture perfect in every photo, most of us, myself included, need a little retouching from time to time. Sure there’s those that just let it all hang out, blemishes and all, but for the rest of us there’s Photoshop or online photo editing tools.
PicTreat, one such brand new [...]

This post is part of Mashable’s Spark of Genius series, which highlights a unique feature of startups. If you would like to have your startup considered for inclusion, please see the details here. The series is made possible by Microsoft BizSpark.
Name: Stupeflix
Quick Pitch: Stupeflix is a web service that turns digital content (images, text, [...]