Execs and Social Media: Why They Love It, Why They Fear It
A recent survey from eMarketer.com seems to show that U.S. executives are warming up to social media usage in the workplace.
Out of 438 management, marketing and human resources executives polled, 81% saw social media as being useful for both brand-building and enhancing customer or client relationships. Just under 70% see it as a valuable [...]
Honda Accord Crosstour Damaged In Facebook Hit and Run
Yesterday, Honda released photos of their new 2010 crossover vehicle, the Accord Crosstour. As savvy social media marketers, they’ve set up a Facebook Fan Page to revel in all the fan support and social sharing in the aftermath of the big reveal.
But Honda, we have a problem. It looks as if all those fans have [...]
French Maids, Lingerie, and Webinars: Social Media Marketing Genius? [VIDEO]
Okay, you’ve got two options: watch a webinar, or watch french maids in skimpy outfits (think the Halloween variety, and then extract a few more layers) host a webinar on how to buy lingerie; which do you choose?
Chances are if you’re a hot-blooded male, the latter is the more interesting choice. Even we females [...]
How It Works: The Continually Declining Cost of Unlimited Data Backup
We all know how important it is to backup our computers, but studies consistently show that most computer users — even those that know better — don’t.
As Internet connections get faster and storage becomes less expensive, online backup services like Backblaze, Mozy and Carbonite have stepped-in to help consumers back up their data.
Not [...]
Dunkin’ Run Automates Your Coffee Breaks on the Web and iPhone
Dunkin’ Donuts has been on a social media tear of late. Not only are they one of our top 40 brands on Twitter, but they’re also attempting to merge offline and online efforts in a Facebook campaign with a heavy tie-in to their Coolatta product release.
Now they’re pushing out an interactive website and iPhone app [...]
Tweetboard: Add a Twitter-Powered Forum to Your Website
This post is part of Mashable’s Spark of Genius series, which highlights a unique feature of startups. If you would like to have your startup considered for inclusion, please see the details here. The series is made possible by Microsoft BizSpark.
Name: Tweetboard
Quick Pitch: Tweetboard is a Twitter-powered “microforum,” and runs on your site rather [...]
BzzScapes: User-Generated Brand Communities
This post is part of Mashable’s Spark of Genius series, which highlights a unique feature of startups. If you would like to have your startup considered for inclusion, please see the details here. The series is made possible by Microsoft BizSpark.
Name: BzzScapes
Quick Pitch:BzzScapes is a free-to-build network of brand communities dedicated to the collection [...]
HOW TO: Use Social Media for Enterprise Business
Companies such as Zappos, Dell, and JetBlue are all known as successes in harnessing the power of social media for business. However, the aforementioned businesses sell directly to consumers. How about the business that sells products to other businesses? What if you’re a company that builds inventory software or datacenters for the [...]
Supercharge Your Job Search With oDesk and Facebook
oDesk is already a fantastic tool for freelancers and web workers, but today they’re getting even more useful. The site that connects buyers (service seekers) with providers (freelancers) is now utilizing Facebook Connect to add social utility to the work force.
With Facebook Connect, oDesk buyers and providers can now share their job-related activity on oDesk [...]